A self-sustainable social enterprise model
Empowering farmers through technology
Assisting farmers to get a better price for their produce
Aiming to reduce farmer suicide rates across India
20 markets
350 villages
5000 farmers

ABOUT US

Sponsored by the Telangana State Government of the Indian Union, Rythu is a technology-based platform, built on AI and NLP, that delivers real-time market prices through a simple phone call.

Farmers face a severe disconnect with the commodities market and often end up selling their produce for loss. Although the Govt of India has attempted to facilitate this problem through online portals that display the Minimum Support Price (MSP), most farmers have no means of accessing this information.

What is Rythu’s solution?

A voice chatbot for farmers to participate in the commodities marketplace

Rythu utilizes an Interactive Voice Response (IVR) system, powered by Natural Language Processing (NLP) and Artificial Intelligence (AI) to fetch-real time market information and deliver it to any mobile device.
How it Works?
1. Farmer gives a missed call to a toll-free number.
2. IVR greets farmer in native language and asks for "Market Yard Name", "Product / Produce Name" and "Variety or Grade".
3. Farmer responds in native language with answers to these questions.
4. Using NLP / AI the system processes the voice response and fetches the information from government sites that provide real time commodity rates at different market yards.
5. The fetched information is delivered to farmer in native language.
Team
Suraj Pakala
FOUNDER
Suraj is a 16-year-old high school senior from the Bay Area. After watching his struggling grandfather, a farmer himself, he decided to combine his technological skills with previous entrepreneurship knowledge to create Rythu. Suraj is a mentor at his DECA chapter and a long-standing member of his debate team. He is also an executive director in Nanoseed, a social, non-profit organization dedicated to helping alleviate poverty in rural China. In his free time, Suraj enjoys running track and field as well as spending time with his family.
Santosh Baggam
Product Architect
Santosh is a technology evangelist, passionate product developer and physics Lover. Has built several B2C and B2B applications using AI/NLP technologies serving hundreds of thousands of requests a day, collecting millions of consumer database. Leading a team to build Digital Self Serving chatbots powered by ML/NLP, which includes automated integrations with Salesforce, Freshdesk, SAP, etc on channels like Facebook Messenger, Slack, Twilio, Intercom, etc.
Santosh Baggam
Product Architect
Anil Kumar
Software Engineer
6 years of experience as a Web/Application Developer using Nodejs, AngularJs, PHP, Laravel. Has built several high performance applications in B2B and B2C space..
Chirag Chhillar
ML Engineer
Chirag is expert in Voicebots, Chatbots, Analytics and API building. A passionate and skilled product guy, Chirag loves building products that solve complex problems. With strong technical skills and 2+ years of experience building SaaS, Consumer, Enterprise, Bot, Mobile, and Web products, he is adept at identifying and assessing business opportunities, managing product life cycle, and delivering easy to use software products.
Chirag Chillar
ML Engineer
Partnerships
Meltag is a brand-servicing start-up located in Hyderabad, India. As a part of its corporate social responsibility, Meltag is funding Rythu’s growth and development.
After multiple discussions with the Director of Agricultural Marketing, the Government of Telangana has agreed to support and adopt Rythu.
FarmerConnect is an agricultural extension service provider that aims to ease the daily lives of farmers. Rythu hopes to merge with FarmerConnect and adopt its functionalities in time to come.
Kakatiya Sandbox is a social incubator that fosters sustainable development through different initiatives. Rythu hopes to expand through its integration with Sandbox’s initiatives.
Contact Us

LET’S WORK TOGETHER

Forming partnerships to save lives