What is Rythu’s solution?
A
voice chatbot for farmers to participate in the commodities marketplace
Rythu utilizes an Interactive Voice Response (IVR) system, powered by Natural Language Processing (NLP) and Artificial Intelligence (AI) to fetch-real time market information and deliver it to any mobile device.
1.
Farmer gives a missed call to a toll-free number.
2.
IVR greets farmer in native language and asks for "Market Yard Name", "Product / Produce Name" and "Variety or Grade".
3.
Farmer responds in native language with answers to these questions.
4.
Using NLP / AI the system processes the voice response and fetches the information from government sites that provide real time commodity rates at different market yards.
5.
The fetched information is delivered to farmer in native language.
Meltag is a brand-servicing start-up located in Hyderabad, India. As a part of
its corporate social responsibility, Meltag is funding Rythu’s growth and development.
After multiple discussions with the Director of Agricultural Marketing,
the Government of Telangana has agreed to support and adopt Rythu.
FarmerConnect is an agricultural extension service provider that aims
to ease the daily lives of farmers. Rythu hopes to merge with FarmerConnect and adopt
its functionalities in time to come.
Kakatiya Sandbox is a social incubator that fosters sustainable
development through different initiatives. Rythu hopes to expand through its integration
with Sandbox’s initiatives.